Value Proposition

If you could create the perfect vehicle purchasing experience, what would it be? What adjectives would you use to describe it? What would the environment be like? How would the sales consultants and managers speak and act? These are just a few of the questions that we have asked our customers and ourselves over the years. By listening to you, our customer, we have developed a very unique and distinctive vehicle purchasing experience.

A lot of work has gone into creating the purchasing experience at Ressler Motors. It starts with a commitment and willingness by the leadership to do things differently and with a customer/community focus. From this focus can grow the vision of providing the perfect vehicle purchasing experience.


Our Ressler Motors Brand Promises

We will provide our BEST PRICE on every new and used vehicle
Our best price is posted on every vehicle in our inventory. Each customer will receive our straight-forward, low price without the stress of negotiating. Best Price ensures that each transaction is fully transparent. Another aspect of our Best Price philosophy is that our sales team is paid on a non-commission basis so the only thing that matters to them is getting you into the right vehicle that meets your wants and needs.


We will provide the best possible SHOPPING EXPERIENCE for every customer
Honesty and integrity are our marching orders in every customer interaction. This provides you, our customer, with a “No Hassle”-“No Gimmicks”, relaxed environment that respects your time and money.


We will put our RELATIONSHIP with our customer’s and community as priority one
Relationships matter! We commit to providing the highest level of friendly, knowledgeable customer service possible in every circumstance. We do this through consistent practices that establish a good reputation as a dealer and as a community partner.


We will provide our customers with business leading QUALITY AND QUANTITY INVENTORY
We want you to find the vehicle that meets your wants and needs, and will exceed your expectations. Whether you are looking for a new or used vehicle, you will receive the best selection of quality vehicles to choose from.


We will seek to provide a level of SERVICE for all of your vehicle needs that exceeds your expectations
Ressler Motors is a “full-service” dealership. We built our facility with you in mind. We provide you, our customer, with a “one stop shop” for all of your vehicle needs. Convenience and dealing with a trusted company will be your experience.


We will be a “GREEN” PARTNER in our community
We will take leadership in our community through researching and implementing environmentally sound policies and procedures.

This vision begins and ends with our Best Price philosophy – a commitment to deliver a transparent experience to every customer by providing our Best Price on every new and used vehicle right up-front. This philosophy effectively:

  • Removes the “back and forth” stress causing negotiation that is such a huge part of purchasing vehicles from other dealers.
  • Uses real numbers in the structure of a vehicle purchase so that each customer can clearly understand the value in purchasing their vehicle from Ressler Motors.
  • Reduces the time spent purchasing a vehicle

Also key to providing the right purchase experience is hiring the right people to carry out the vision and philosophy. Our team at Ressler Motors is fully committed to our business model and fully committed to providing the best possible experience to each and every customer. Partnering our philosophy and our people with the best products, a “second to none” inventory, and a modern full-service facility and you have what you need to provide the best possible vehicle purchasing experience.
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